Med Spa MarketingStrategy and Planning

It's the second week of November.

A medspa owner realizes Black Friday is in two weeks. There's no offer, no graphics, no email sequence, and nobody on the team knows what's happening.

So they throw together a "20% off everything" text, send it once, and wonder why it barely moved the needle.

Meanwhile, the clinic down the street started planning in September. Their patients have been hearing about their Black Friday week for days. Their front desk is ready. Their ads are running. And they're about to have the best week of their year.

The difference isn't budget. It's a calendar.

After 12 years of marketing medspa and wellness brands, I've run seasonal campaigns in every month of the year. And I can tell you that the clinics with record-breaking years are the ones that know exactly what they're promoting, when, and why, months in advance.

In my post on how to build a medspa marketing plan, I shared the high-level calendar. This post goes deeper. You'll also learn the two offer models we run all year and how to reuse them for every campaign. For every month, you'll get:

• The campaign and when to run it
• What patients are thinking about that time of year
• The services to feature
• How to run our two year-round offer models under each campaign name
• A ready-to-use campaign kit, offers, and SMS copy for every campaign
• Content and ad ideas

Let's dive in.

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Quick Answer: What Should a Medspa Promote Each Month?

A medspa marketing calendar should include New Year campaigns in January, Valentine's Day in February, a Spring Break sale in March, Mother's Day and Memorial Day in May, summer and Father's Day promotions in June, Christmas in July, Back to School in August, Labor Day in September, Spooky Specials in October, Black Friday week in November, and 12 Days of Christmas in December.

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The Secret: Same Two Offers, New Campaign Name

Here's something that surprises a lot of clinic owners.

We keep the same deals all year round. We just change the campaign name.

January is "New Year, New Me." March is the "Spring Break Super Sale." September is the "Labor Day Weekend Sale." But the offers underneath stay the same.

Why does this work so well?

• Your team knows the offers cold. Nobody has to learn a new promotion every month.
• Your margins stay predictable. You know exactly what every campaign costs you.
• Patients learn what to expect. Loyal guests know your campaigns are worth watching for.
• Creative is faster to produce. You're updating a campaign name and dates, not rebuilding from scratch.
• The campaign name still creates urgency. A holiday deadline gives patients a reason to buy now.

Instead of inventing new discounts, you put your energy into promoting the campaign.

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Our Two Favorite Offer Models

Here are the two offer models we run all year.

Model 1: $19 Lifestyle Services

Lifestyle services are lower-ticket wellness services guests can enjoy often:

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy

The offer: $19 per lifestyle service session, with a maximum of 20 sessions per guest.

Why it works: The low price point makes it an easy yes for new guests, and the 20-session cap encourages existing guests to stock up while protecting your margins. It also brings guests through your doors again and again, which creates more chances to introduce them to memberships and specialty services.

Model 2: Specialty Services — Buy 3, Get 1 FREE or Buy 6, Get 3 FREE

Specialty services are your higher-value treatments and packages, like:

• Body sculpting
• IV infusions
• Hyperbaric oxygen therapy
• NAD+ therapy

The offer: Guests choose either:

• Buy 3, Get 1 FREE
• Buy 6, Get 3 FREE

The offer applies to select services and packages.

Why it works: Instead of cutting the price per session, you're adding value. The bigger option rewards guests who commit to more sessions, which is exactly what services like body sculpting and hyperbaric oxygen therapy need to deliver results.

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Build an Editable Campaign Kit

To make every campaign easy to launch, we create an editable Canva campaign kit. If you have multiple locations, each one can customize the graphics with its own location information and the services it offers.

Every kit includes:

• One 8.5x11 flyer to print and display in your clinic
• One 1080x1080 graphic to use for text messages and social media

Because the offers stay the same all year, updating the kit for each campaign is fast. Swap the campaign name, dates, and theme, and you're ready to go.

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How Every Campaign in This Calendar Is Built

Every monthly campaign below follows the same format:

• Campaign name and dates
• Services to feature
• Campaign kit: an editable 8.5x11 flyer and a 1080x1080 graphic
• The same two offers: $19 Lifestyle Services and Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on specialty services
• A text schedule with ready-to-use SMS copy
• Content and ad ideas

In every text, the offer lines never change. Only the opening line does. That's the same-offers model in action, and it's what makes every campaign fast to build.

Swap in your clinic name, phone number, dates, and closing time, and you're ready to send.

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How to Use This Calendar

Before we get to the months, here's how to get the most out of every campaign.

Plan Every Campaign 60 Days Out

Last-minute campaigns rarely perform. Use this timeline for every major campaign:

When	What to Do
60 days before	Choose the campaign name, dates, services, and goal
45 days before	Book any community events or partner promotions
30 days before	Update your campaign kit (flyer and 1080x1080 graphic), ad creative, and videos
14 days before	Build your SMS and email sequences in your CRM
7 days before	Train your front desk on the offer and how to sell it
Launch day	Go live and track results daily

Use Every Campaign for Both Acquisition and Retention

Every seasonal campaign should do two jobs:

1. Retention: SMS and email campaigns to your existing patient database
2. Acquisition: Meta ads, Google Ads, and social content to bring in new patients

Your database will usually respond first and fastest. But seasonal offers also give new patients a reason to try you.

Match Your Text Schedule to the Campaign Length

Every campaign in this calendar uses one of three text schedules:

Campaign Type	Examples	Texts
Holiday weekend sale	Memorial Day, Labor Day	Announce, day before launch, launch day, Saturday, last day
Week-long sale	Spring Break, Spring Refresh, Spooky Specials, Black Friday Week	Announce, launch day, a few-days-left reminder, last day
Month-long campaign	New Year, Christmas in July, Back to School	Announce, launch day, mid-month reminder, last day

You can send the same message as an email on the same days.

Stay Compliant When You Text

Only text patients who have given consent, honor every opt-out request, and send messages during reasonable daytime hours. The FCC's guide on robocalls and texts notes that telemarketing calls are prohibited before 8 a.m. and after 9 p.m., and some states have stricter rules.

Be Extra Careful With Regulated Wellness Services

Seasonal sales create pressure to make big promises. Resist it, especially with services that face heightened regulatory scrutiny.

• Stem cell and regenerative therapies: The FDA has warned consumers about unapproved regenerative medicine products, including many stem cell and exosome products marketed outside of clinical trials.
• Ozone therapy: An FDA regulation, 21 CFR 801.415, states that ozone is a toxic gas with no known useful medical application in specific, adjunctive, or preventive therapy.
• Peptides, medical weight loss, and IV therapy: Avoid claims that a treatment cures, treats, or prevents a disease or medical condition.

For these services, have a healthcare attorney review your offers and claims before you run discounts or holiday promotions, and never promise health outcomes you can't substantiate.

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The Medspa Marketing Calendar at a Glance

Month	Campaign	Timing	Services to Feature
January	New Year, New Me (or New Year, New Skin)	All month	Body sculpting, medical weight loss, IV and NAD+, wellness memberships
February	Valentine's Day	February 1–14	Facials, NeoGen, red light therapy, gift cards
March	Spring Break Super Sale	Monday–Sunday, third or last week	Emsculpt Neo, T-Shape 2, CryoSlimming, medical weight loss
April	Spring Refresh	Monday–Sunday, last full week	Facials, T-Shape 2, summer prep packages
May	Mother's Day Specials and Memorial Day Weekend Sale	Two weeks before Mother's Day; Friday–Memorial Day	Gift cards, facials, body sculpting and HBOT packages
June	Summer Sale and Father's Day	June 1–Father's Day	Body sculpting, IV infusions, recovery services, infrared sauna
July	Christmas in July	Throughout July	Packages, wellness memberships, gift cards
August	Back to School	Throughout August	Quick wellness services, facials, memberships
September	Labor Day Weekend Sale	Friday–Labor Day	Packages across all services
October	Spooky Specials	October 25–31	NeoGen, facials, themed IV and vitamin injection offers
November	Black Friday Week	Monday before through Sunday after Black Friday	Body sculpting, NeoGen, and HBOT packages, memberships, gift cards
December	12 Days of Christmas	December 12–23	Daily spotlight services, gift cards

Now let's break down each month.

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January: New Year, New Me

Campaign: New Year, New Me Specials (or New Year, New Skin for aesthetic-focused clinics)

Timing: January 1–31

What patients are thinking: Fresh start. Resolutions. Getting healthier, feeling better, and finally doing something for themselves.

January is one of the most motivated months of the year. People want change, and they're actively looking for it.

Services to feature:

• Body sculpting: Emsculpt Neo, T-Shape 2, and Neveskin CryoSlimming
• Medical weight loss programs
• IV infusions, NAD+ therapy, and vitamin injections
• Wellness memberships for hyperbaric oxygen therapy, cryotherapy, red light therapy, and infrared sauna

Campaign kit: Editable Canva flyer (8.5x11) and social and SMS graphic (1080x1080)

Offer 1: $19 Lifestyle Services

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy
• Max 20 sessions per guest

Offer 2: Specialty Services

• Buy 3, Get 1 FREE, or Buy 6, Get 3 FREE
• Applies to select services and packages, including body sculpting, IV infusions, hyperbaric oxygen therapy, NAD+, and more

SMS schedule and copy:

SMS 1 | December 30

Hey [name] - [Clinic Name] New Year, New Me Specials are coming! 1/1-1/31 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 2 | January 2

Hey [name] - [Clinic Name] New Year, New Me Specials are LIVE! 1/1-1/31 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 3 | January 15

Hey [name] - Keep your resolutions on track! [Clinic Name] New Year, New Me Specials run through 1/31 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 4 | January 26

Hey [name] - Less than a week left for [Clinic Name] New Year, New Me Specials! Ends 1/31 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 5 | January 31

Hey [name] - TODAY is the last day for [Clinic Name] New Year, New Me Specials! We close at [time]. $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

Content and ad ideas:

• "Your 90-day transformation starts now"
• Provider videos explaining how body sculpting and medical weight loss fit into patients' health goals
• Patient stories about starting their journey in January

Pro tip: January motivation fades fast. Send your launch text early in the month and keep the pressure on with a mid-month reminder. Buy 6, Get 3 FREE is a great fit for patients committing to a body sculpting series.

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February: Valentine's Day

Campaign: Valentine's Day Specials

Timing: February 1–14

What patients are thinking: Date nights, looking their best, treating themselves, and gifts for someone they love.

Services to feature:

• Facials
• NeoGen
• Red light therapy and infrared sauna for "treat yourself" and "bring a friend" visits
• Gift cards

Campaign kit: Editable Canva flyer (8.5x11) and social and SMS graphic (1080x1080)

Offer 1: $19 Lifestyle Services

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy
• Max 20 sessions per guest

Offer 2: Specialty Services

• Buy 3, Get 1 FREE, or Buy 6, Get 3 FREE
• Applies to select services and packages, including body sculpting, IV infusions, hyperbaric oxygen therapy, NAD+, and more

SMS schedule and copy:

SMS 1 | January 30

Hey [name] - [Clinic Name] Valentine's Day Specials are coming! 2/1-2/14 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 2 | February 1

Hey [name] - [Clinic Name] Valentine's Day Specials are LIVE! 2/1-2/14 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 3 | February 12

Hey [name] - Still need a Valentine's gift? [Clinic Name] Valentine's Day Specials end 2/14. Gift cards available! $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 4 | February 14

Hey [name] - TODAY is the last day for [Clinic Name] Valentine's Day Specials! We close at [time]. $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

Content and ad ideas:

• "Glowing skin for date night"
• Gift guides for partners, highlighting gift cards
• Friends booking wellness sessions together for a treat-yourself day

Pro tip: Many shoppers wait until the last minute. Your February 12 text is your best chance to sell gift cards to them.

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March: Spring Break Super Sale

Campaign: Spring Break Super Sale

Timing: Monday through Sunday of the third or last week of March

What patients are thinking: Vacations, swimsuits, and the fact that summer is closer than they'd like.

March is a huge month for medspas. This is where the momentum really starts to kick in. I've always run a Spring Break Super Sale during the third or last week of the month.

Services to feature:

• Emsculpt Neo
• T-Shape 2
• Neveskin CryoSlimming
• Medical weight loss programs

Campaign kit: Editable Canva flyer (8.5x11) and social and SMS graphic (1080x1080)

Offer 1: $19 Lifestyle Services

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy
• Max 20 sessions per guest

Offer 2: Specialty Services

• Buy 3, Get 1 FREE, or Buy 6, Get 3 FREE
• Applies to select services and packages, including body sculpting, IV infusions, hyperbaric oxygen therapy, NAD+, and more

SMS schedule and copy:

SMS 1 | Thursday before the sale

Hey [name] - [Clinic Name] Spring Break Super Sale is coming! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 2 | Sunday, the day before launch

Hey [name] - [Clinic Name] Spring Break Super Sale goes LIVE tomorrow! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 3 | Monday, launch day

Hey [name] - [Clinic Name] Spring Break Super Sale is LIVE! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 4 | Friday

Hey [name] - Only 3 days left for [Clinic Name] Spring Break Super Sale! Ends [end date] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 5 | Sunday, final day

Hey [name] - TODAY is the last day for [Clinic Name] Spring Break Super Sale! We close at [time]. $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

Content and ad ideas:

• "Summer bodies start in March"
• Explainer videos on how many sessions patients need before summer
• Countdown graphics as the sale approaches

Pro tip: Body sculpting takes a series of sessions and time to show results. That makes Buy 6, Get 3 FREE the perfect March offer: patients who start now see results by summer.

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April: Spring Refresh

Campaign: Spring Refresh Specials

Timing: Monday through Sunday of the last full week of April

What patients are thinking: Spring cleaning, fresh starts, wedding and event season, and getting ready for summer.

Services to feature:

• Facials
• T-Shape 2
• Emsculpt Neo and Neveskin CryoSlimming for summer prep

Campaign kit: Editable Canva flyer (8.5x11) and social and SMS graphic (1080x1080)

Offer 1: $19 Lifestyle Services

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy
• Max 20 sessions per guest

Offer 2: Specialty Services

• Buy 3, Get 1 FREE, or Buy 6, Get 3 FREE
• Applies to select services and packages, including body sculpting, IV infusions, hyperbaric oxygen therapy, NAD+, and more

SMS schedule and copy:

SMS 1 | Thursday before the sale

Hey [name] - [Clinic Name] Spring Refresh Specials are coming! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 2 | Monday, launch day

Hey [name] - [Clinic Name] Spring Refresh Specials are LIVE! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 3 | Friday

Hey [name] - Only 3 days left for [Clinic Name] Spring Refresh Specials! Ends [end date] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 4 | Sunday, final day

Hey [name] - TODAY is the last day for [Clinic Name] Spring Refresh Specials! We close at [time]. $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

Content and ad ideas:

• "Refresh your body and skin for spring"
• Wedding and event season prep guides
• Before-summer treatment timelines

Pro tip: April is a great second chance for patients who didn't buy during your March sale. Send them the launch text personally.

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May: Mother's Day and Memorial Day Weekend Sale

May has two big opportunities, so it gets two campaigns.

Campaign 1: Mother's Day Specials

Timing: Monday, two weeks before Mother's Day, through Mother's Day (Sunday)

What patients are thinking: Finding a meaningful gift for Mom, or finally getting Mom to take time for herself.

Services to feature:

• Gift cards
• Facials
• Relaxing wellness services like red light therapy and infrared sauna

Campaign kit: Editable Canva flyer (8.5x11) and social and SMS graphic (1080x1080)

Offer 1: $19 Lifestyle Services

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy
• Max 20 sessions per guest

Offer 2: Specialty Services

• Buy 3, Get 1 FREE, or Buy 6, Get 3 FREE
• Applies to select services and packages, including body sculpting, IV infusions, hyperbaric oxygen therapy, NAD+, and more

SMS schedule and copy:

SMS 1 | Friday before the sale

Hey [name] - [Clinic Name] Mother's Day Specials are coming! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 2 | Monday, launch day

Hey [name] - [Clinic Name] Mother's Day Specials are LIVE! [Sale dates] Gift cards available! $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 3 | Thursday before Mother's Day

Hey [name] - Mother's Day is Sunday! Grab a gift card during [Clinic Name] Mother's Day Specials. Ends [end date] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 4 | Mother's Day

Hey [name] - TODAY is the last day for [Clinic Name] Mother's Day Specials! We close at [time]. $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

Campaign 2: Memorial Day Weekend Sale

Timing: Friday through Memorial Day (Monday)

In my experience, Memorial Day weekend is the third-largest sales weekend of the year for medspas, behind Labor Day and Black Friday week.

Stay open on Memorial Day. People aren't working. They're home, they're bored, and they're ready to do something and buy something. If you're closed, that money goes somewhere else.

Services to feature:

• Body sculpting packages: Emsculpt Neo, T-Shape 2, and Neveskin CryoSlimming
• Hyperbaric oxygen therapy packages
• Wellness memberships

Campaign kit: Editable Canva flyer (8.5x11) and social and SMS graphic (1080x1080)

Offer 1: $19 Lifestyle Services

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy
• Max 20 sessions per guest

Offer 2: Specialty Services

• Buy 3, Get 1 FREE, or Buy 6, Get 3 FREE
• Applies to select services and packages, including body sculpting, IV infusions, hyperbaric oxygen therapy, NAD+, and more

SMS schedule and copy:

SMS 1 | Monday before Memorial Day

Hey [name] - [Clinic Name] Memorial Day Specials are coming! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 2 | Thursday, the day before launch

Hey [name] - [Clinic Name] Memorial Day Specials go LIVE tomorrow! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 3 | Friday, launch day

Hey [name] - [Clinic Name] Memorial Day Specials are LIVE! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 4 | Saturday

Hey [name] - [Clinic Name] Memorial Day Specials are only available this weekend! $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 5 | Memorial Day

Hey [name] - TODAY is the last day for [Clinic Name] Memorial Day Specials! We close at [time]. $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

Content and ad ideas:

• Mother's Day gift guides featuring gift cards
• "Our biggest sale of the spring"
• "Last day! We close at [time]"

Pro tip: Don't let Mother's Day and Memorial Day blur together. Give each campaign its own name, graphics, and text schedule, even though the offers are the same.

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June: Summer Sale and Father's Day

Campaign: Summer Sale and Father's Day Specials

Timing: June 1 through Father's Day (the third Sunday of June)

What patients are thinking: Pool days, vacations, staying energized in the heat, and gifts for Dad.

Services to feature:

• Body sculpting
• IV infusions for hydration
• Recovery services: cryotherapy, red light therapy, hyperbaric oxygen therapy, and infrared sauna
• Services popular with men, like Emsculpt Neo, hyperbaric oxygen therapy, and NAD+ therapy
• Gift cards for Father's Day

Campaign kit: Editable Canva flyer (8.5x11) and social and SMS graphic (1080x1080)

Offer 1: $19 Lifestyle Services

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy
• Max 20 sessions per guest

Offer 2: Specialty Services

• Buy 3, Get 1 FREE, or Buy 6, Get 3 FREE
• Applies to select services and packages, including body sculpting, IV infusions, hyperbaric oxygen therapy, NAD+, and more

SMS schedule and copy:

SMS 1 | May 29

Hey [name] - [Clinic Name] Summer Sale is coming! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 2 | June 1

Hey [name] - [Clinic Name] Summer Sale is LIVE! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 3 | Monday before Father's Day

Hey [name] - Father's Day is Sunday! Treat Dad during [Clinic Name] Summer Sale. Gift cards available! Ends [end date] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 4 | Father's Day

Hey [name] - TODAY is the last day for [Clinic Name] Summer Sale and Father's Day Specials! We close at [time]. $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

Content and ad ideas:

• "Stay hydrated all summer"
• Father's Day gift guides
• Videos showing what an Emsculpt Neo or hyperbaric oxygen therapy session is like

Pro tip: Father's Day is a great opportunity to grow your male patient base. Many men will try a treatment for the first time when someone gives it to them as a gift.

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July: Christmas in July

Campaign: Christmas in July Specials

Timing: July 1–31

What patients are thinking: Summer is in full swing, and many clinics go quiet.

That's exactly why Christmas in July works. It gives patients a fun, unexpected reason to buy in the middle of the year.

Services to feature:

• Body sculpting and hyperbaric oxygen therapy packages
• Wellness memberships
• Gift cards

Campaign kit: Editable Canva flyer (8.5x11) and social and SMS graphic (1080x1080)

Offer 1: $19 Lifestyle Services

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy
• Max 20 sessions per guest

Offer 2: Specialty Services

• Buy 3, Get 1 FREE, or Buy 6, Get 3 FREE
• Applies to select services and packages, including body sculpting, IV infusions, hyperbaric oxygen therapy, NAD+, and more

SMS schedule and copy:

SMS 1 | June 29

Hey [name] - [Clinic Name] Christmas in July Specials are coming! 7/1-7/31 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 2 | July 1

Hey [name] - [Clinic Name] Christmas in July Specials are LIVE! 7/1-7/31 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 3 | July 25

Hey [name] - Merry Christmas in July! [Clinic Name] Christmas in July Specials end 7/31 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 4 | July 31

Hey [name] - TODAY is the last day for [Clinic Name] Christmas in July Specials! We close at [time]. $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

Content and ad ideas:

• Holiday-themed graphics in the middle of summer
• "Our holiday specials are back, for July only"

Pro tip: July 25 is a natural "Christmas" moment in the middle of the month. Use it for your reminder text and your most festive social content.

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August: Back to School

Campaign: Back to School Specials

Timing: August 1–31

What patients are thinking: Busy schedules, kids heading back to school, and finally having a little time for themselves again.

Services to feature:

• Quick services that fit into busy schedules: IV infusions, vitamin injections, cryotherapy, red light therapy, and infrared sauna
• Facials
• Wellness memberships

Campaign kit: Editable Canva flyer (8.5x11) and social and SMS graphic (1080x1080)

Offer 1: $19 Lifestyle Services

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy
• Max 20 sessions per guest

Offer 2: Specialty Services

• Buy 3, Get 1 FREE, or Buy 6, Get 3 FREE
• Applies to select services and packages, including body sculpting, IV infusions, hyperbaric oxygen therapy, NAD+, and more

SMS schedule and copy:

SMS 1 | July 30

Hey [name] - [Clinic Name] Back to School Specials are coming! 8/1-8/31 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 2 | August 1

Hey [name] - [Clinic Name] Back to School Specials are LIVE! 8/1-8/31 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 3 | August 17

Hey [name] - The kids are back in school. Now it's your turn! [Clinic Name] Back to School Specials end 8/31 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 4 | August 31

Hey [name] - TODAY is the last day for [Clinic Name] Back to School Specials! We close at [time]. $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

Content and ad ideas:

• "The kids are back in school. Now it's your turn."
• Quick-session videos showing how easy it is to fit a treatment into a busy day

Pro tip: $19 Lifestyle Services are an easy yes for busy parents who want a quick break. August is also the time to finalize your Labor Day campaign kit and start planning Q4.

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September: Labor Day Weekend Sale

Campaign: Labor Day Specials

Timing: Friday through Labor Day (Monday)

What patients are thinking: A long weekend, the end of summer, and time off work.

Labor Day weekend is one of the top 3 promotional weekends of the year, so take advantage of it. Stay open on Labor Day. People are off work, and they're ready to do something and buy something.

Services to feature:

• Packages across all services
• Wellness memberships
• Your highest-value treatments, like Emsculpt Neo, T-Shape 2, NeoGen, and hyperbaric oxygen therapy

Campaign kit: Editable Canva flyer (8.5x11) and social and SMS graphic (1080x1080)

Offer 1: $19 Lifestyle Services

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy
• Max 20 sessions per guest

Offer 2: Specialty Services

• Buy 3, Get 1 FREE, or Buy 6, Get 3 FREE
• Applies to select services and packages, including body sculpting, IV infusions, hyperbaric oxygen therapy, NAD+, and more

SMS schedule and copy:

SMS 1 | Monday before Labor Day

Hey [name] - [Clinic Name] Labor Day Specials are coming! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 2 | Thursday, the day before launch

Hey [name] - [Clinic Name] Labor Day Specials go LIVE tomorrow! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 3 | Friday, launch day

Hey [name] - [Clinic Name] Labor Day Specials are LIVE! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 4 | Saturday

Hey [name] - [Clinic Name] Labor Day Specials are only available this weekend! $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 5 | Labor Day

Hey [name] - TODAY is the last day for [Clinic Name] Labor Day Specials! We close at [time]. $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

Content and ad ideas:

• "Our biggest sale of the summer"
• Countdown content leading into the weekend
• Last-day urgency messaging

Pro tip: Labor Day also kicks off Q4 planning. If your October, November, and December campaign kits aren't ready by the end of September, you're already behind.

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October: Spooky Specials

Campaign: Spooky Specials

Timing: October 25–31

What patients are thinking: Halloween, fall events, and the start of the holiday season.

Services to feature:

• NeoGen, so patients have time to recover before holiday events
• Facials
• IV infusions and vitamin injections as the busy season starts

Campaign kit: Editable Canva flyer (8.5x11) and social and SMS graphic (1080x1080)

Offer 1: $19 Lifestyle Services

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy
• Max 20 sessions per guest

Offer 2: Specialty Services

• Buy 3, Get 1 FREE, or Buy 6, Get 3 FREE
• Applies to select services and packages, including body sculpting, IV infusions, hyperbaric oxygen therapy, NAD+, and more

SMS schedule and copy:

SMS 1 | October 23

Hey [name] - [Clinic Name] Spooky Specials are coming! 10/25-10/31 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 2 | October 25

Hey [name] - [Clinic Name] Spooky Specials are LIVE! No tricks, just treats. 10/25-10/31 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 3 | October 29

Hey [name] - Only 3 days left for [Clinic Name] Spooky Specials! Ends 10/31 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 4 | October 31

Hey [name] - Happy Halloween! TODAY is the last day for [Clinic Name] Spooky Specials! We close at [time]. $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

Content and ad ideas:

• Halloween-themed graphics and videos
• Fun team content in costume
• "No tricks, just treats"

Pro tip: October is the warm-up for Q4. Use Spooky Specials to re-engage your database before Black Friday week.

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November: Black Friday Week

Campaign: Black Friday Week Specials

Timing: Monday before Black Friday through the Sunday after

What patients are thinking: Holiday shopping, gifts for loved ones, and the best deals of the year.

This is the biggest sales week of the year.

Services to feature:

• Body sculpting packages: Emsculpt Neo, T-Shape 2, and Neveskin CryoSlimming
• NeoGen and facial packages
• Hyperbaric oxygen therapy packages
• Wellness memberships
• Gift cards

Campaign kit: Editable Canva flyer (8.5x11) and social and SMS graphic (1080x1080)

Offer 1: $19 Lifestyle Services

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy
• Max 20 sessions per guest

Offer 2: Specialty Services

• Buy 3, Get 1 FREE, or Buy 6, Get 3 FREE
• Applies to select services and packages, including body sculpting, IV infusions, hyperbaric oxygen therapy, NAD+, and more

SMS schedule and copy:

SMS 1 | Wednesday the week before

Hey [name] - [Clinic Name] Black Friday Week is coming! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 2 | Sunday, the day before launch

Hey [name] - [Clinic Name] Black Friday Week goes LIVE tomorrow! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 3 | Monday, launch day

Hey [name] - [Clinic Name] Black Friday Week is LIVE! [Sale dates] $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 4 | Black Friday

Hey [name] - It's here! Our biggest day of the year. [Clinic Name] Black Friday Week ends Sunday. Gift cards available! $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 5 | Sunday, final day

Hey [name] - TODAY is the last day for [Clinic Name] Black Friday Week! We close at [time]. $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

Content and ad ideas:

• "Our biggest sale of the year"
• Gift guides for partners, friends, and family
• Countdown content throughout the week

Pro tip: Gift cards are a huge opportunity this week. Patients buy for themselves and for others, and gift card recipients often become brand-new patients in January.

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December: 12 Days of Christmas

Campaign: 12 Days of Christmas Specials

Timing: December 12–23

What patients are thinking: Last-minute gifts, holiday parties, looking their best for family photos, and using up their budget before the year ends.

The offers stay the same all 12 days. To keep patients opening every message, spotlight a different service each day that the offers apply to.

Services to feature:

• A different spotlight service every day
• Gift cards
• Facials before holiday events
• IV infusions, NAD+ therapy, and vitamin injections during the busy holiday season

Campaign kit: Editable Canva flyer (8.5x11) and social and SMS graphic (1080x1080)

Offer 1: $19 Lifestyle Services

• Whole body cryotherapy
• Red light therapy
• Infrared sauna
• Compression therapy
• Max 20 sessions per guest

Offer 2: Specialty Services

• Buy 3, Get 1 FREE, or Buy 6, Get 3 FREE
• Applies to select services and packages, including body sculpting, IV infusions, hyperbaric oxygen therapy, NAD+, and more

SMS schedule and copy:

SMS 1 | December 10

Hey [name] - [Clinic Name] 12 Days of Christmas Specials are coming! 12/12-12/23 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 2 | December 12

Hey [name] - [Clinic Name] 12 Days of Christmas Specials are LIVE! 12/12-12/23 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 3 | December 18

Hey [name] - Still shopping? Gift cards available during [Clinic Name] 12 Days of Christmas Specials! Ends 12/23 $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

SMS 4 | December 23

Hey [name] - TODAY is the last day for [Clinic Name] 12 Days of Christmas Specials! We close at [time]. $19 Lifestyle Services (max 20) Buy 3, Get 1 FREE or Buy 6, Get 3 FREE on select specialty services and packages. Call [phone] or walk in to purchase.

Content and ad ideas:

• Daily spotlight service graphics and Reels
• "Last-minute gifts that aren't boring"
• Holiday party and family photo prep

Pro tip: Use a daily email and daily social post to reveal each day's spotlight service, and save your texts for the four key moments above.

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Why Q4 Is the Most Important Quarter

Q4 is built for retention marketing.

I've run this strategy for 10 years, and Q4 months have consistently been record-breaking months for the medspas that adopt it.

Here's why. By October, you've spent nine months generating leads and bringing in new patients. Your database is bigger than it's been all year.

Then you run Spooky Specials, Black Friday week, and 12 Days of Christmas back to back.

That's the payoff of marketing all year. The work you did from January through September builds the database. Q4 turns it into your best months.

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How to Measure Your Seasonal Campaigns

Every campaign should be measured so next year's version is even better.

Track these numbers for every campaign:

• Total revenue from the campaign
• Number of purchases
• Revenue from existing patients vs. new patients
• Gift card sales
• Memberships sold
• SMS and email revenue per send
• Opt-outs, to make sure you're not overwhelming your list

Then compare each campaign to the same campaign last year.

For more on the numbers that matter, read medspa marketing KPIs: the numbers that actually matter.

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Common Seasonal Campaign Mistakes

Planning at the Last Minute

A campaign built two days before launch rarely performs. Start 60 days out.

Sending One Message and Stopping

Your patients are getting dozens of holiday messages from other brands. One text gets buried. Use a multi-touch sequence.

Reinventing the Offer Every Month

New discounts every month confuse your team, complicate your margins, and slow down your creative. Keep the same proven offers and change the campaign name.

Closing on the Biggest Days

Memorial Day and Labor Day are some of your best sales days. Stay open.

Not Training Your Team

If your front desk doesn't know the offer, it won't sell. Brief your team before every campaign.

Ignoring New Patient Acquisition

Seasonal campaigns aren't only for your database. Run Meta and Google Ads around your biggest promotions to bring in new patients, too.

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Frequently Asked Questions

What are the best months for medspa sales?

November is typically the strongest month because of Black Friday week, and Q4 overall is often the biggest quarter. Memorial Day and Labor Day weekends and the March Spring Break sale are also major sales opportunities.

Should a medspa change its offers every month?

Not necessarily. Many clinics get better results keeping the same core offers all year, like $19 lifestyle services and Buy 3, Get 1 FREE on specialty services, and changing only the campaign name. It keeps operations simple and margins predictable.

When should a medspa run a Black Friday sale?

Run it as a full week, starting the Monday before Black Friday and ending the Sunday after. Announce it the week before, and send reminders throughout the week.

What should a medspa promote in January?

Run a "New Year, New Me" campaign all month, or "New Year, New Skin" for aesthetic clinics. Feature body sculpting, weight loss, skin treatments, wellness services, and memberships.

How far in advance should a medspa plan holiday promotions?

Plan each major campaign about 60 days in advance. Build creative 30 days out, set up SMS and email sequences 14 days out, and train your team a week before launch.

Should a medspa be open on Memorial Day and Labor Day?

Yes. People are off work and ready to buy, which makes these two of the biggest sales weekends of the year for medspas.

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Conclusion

Great seasonal campaigns don't happen by accident.

They happen on a calendar.

To recap:

• Keep the same two offers all year, and change the campaign name
• Plan every campaign 60 days out
• Use every campaign for retention and acquisition
• Match your text schedule to the campaign length, with 5 texts for holiday weekend sales
• Stay open on Memorial Day and Labor Day
• Go all-in on Q4: Spooky Specials, Black Friday week, and 12 Days of Christmas
• Measure every campaign and beat it next year

Start today by opening your calendar and blocking out your next three campaigns. Then work backward 60 days from each one.

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