Marketing Party
Rank Higher and Own the Answer with SEO + AEO
Get found in traditional search results and become the answer patients see in AI assistants, voice search, and answer engines.
SEO + AEO: What They Mean and Why You Need Both
Search is splitting into two behaviors: typing keywords and asking questions. We optimize for both.
What is SEO?
Search Engine Optimization is the practice of improving your website so it ranks in traditional search results — Google, Bing, maps, and local packs — when prospects search for the services you offer.
What is AEO?
Answer Engine Optimization structures your content so AI assistants, voice search, and answer engines can extract clear, accurate answers about your business and cite you as the source.
Why both matter
Patients do not just type keywords anymore — they ask ChatGPT, Siri, Alexa, and Google AI Overviews direct questions like "Which medspa near me offers Emsculpt Neo?" SEO gets you found in the search results. AEO makes sure the answer they receive points to you. Together they protect and grow visibility across classic search and the emerging answer economy.
What you get
Keyword Research
Identify high-value search terms your customers are using with AI-powered keyword analysis.
Answer Engine Optimization (AEO)
Structure content so AI assistants, voice search, and answer engines cite your business as the trusted answer.
On-Page Optimization
Optimize every page element from title tags to content structure for maximum search visibility.
Link Building
Build authoritative backlinks that boost your domain authority and search rankings.
Technical SEO
Fix technical issues that prevent search engines from properly crawling and indexing your site.
Local SEO
Dominate local search results and Google Maps to attract nearby customers.
Content Strategy
Create SEO-optimized content that ranks well and converts visitors into customers.
How it runs
Our SEO + AEO Process
Comprehensive Audit
Analyze your current SEO and AEO performance and identify opportunities
Strategy Creation
Develop a custom SEO + AEO roadmap tailored to your goals
Implementation
Execute technical fixes, content, answer markup, and link building
Track & Optimize
Monitor rankings, answer visibility, and continuously improve performance
Why it works
Why SEO + AEO Matter
Organic search is the most cost-effective way to drive qualified traffic — and answer engines are becoming the next front door to your business.
Increase organic traffic by 200-500% within 6-12 months
Rank on page 1 for your most valuable keywords
Own the answer in AI Overviews, ChatGPT, and voice search
Capture patients who ask questions instead of typing keywords
Reduce customer acquisition cost with free organic traffic
Build long-term sustainable traffic growth
Improve user experience and site speed
Outrank competitors in your market
Generate leads 24/7 from search and answer engines
Track progress with transparent monthly reporting
What to Expect
Foundation & Quick Wins
Technical fixes, keyword targeting, answer markup, and initial rankings
Growth Phase
Page 1 rankings, traffic increases, authority building, and answer engine visibility
Dominance
Multiple page 1 rankings, exponential traffic growth, and owned answers
Who this is for
Built for wellness and med-spa operators
Clinics competing on local search
Practices that need to own "med spa near me" and service-level searches in every market they serve.
Multi-location groups
Operators managing many Google Business Profiles and location pages that need consistent structure.
Brands new to AI answer engines
Teams that want to be cited by ChatGPT, Gemini, and AI Overviews, not just ranked in blue links.
Service menus with depth
Businesses offering Emsculpt Neo, NeoGen, Hydrafacial, peptides, and more that deserve their own pages.
What you receive
Deliverables
- Technical audit with a prioritized fix list
- Keyword and question map covering search plus AI prompts
- Optimized service and location pages, one per offer and market
- Google Business Profile optimization for every location
- Structured data: LocalBusiness, Service, and FAQ schema
- Monthly rank, traffic, and AI-citation reporting
Tools we connect
Stack & integrations
- Google Search Console
- Google Business Profile
- Semrush
- Google Analytics 4
- Schema.org / JSON-LD
- GoHighLevel
Engagement & pricing
- How we work
- Monthly retainer with a front-loaded first 90 days of technical and content work.
- How we price
- Single-location programs typically start around $1,500/mo; multi-location scopes are priced per market.
- Terms & ownership
- No long-term contract after the initial 90 days. Every page, asset, and profile stays yours.
The difference
Typical agency vs. Marketing Party
Typical agency
- One blog post a month and a rank report
- Location pages that are copy-paste duplicates
- No plan for AI answers or zero-click search
- Reporting on vanity keywords you never asked for
Marketing Party
- Service-level and market-level pages built to convert
- Content structured so AI engines can quote it
- Schema and entity work across every location
- Reporting tied to calls, forms, and booked visits
Questions
Frequently asked
Ready to Dominate Search Results and Answers?
Get a free SEO + AEO audit and discover exactly how we can increase your organic traffic, rankings, and answer-engine visibility.