SEO + AEO8 min read
AEO for Med Spas: How to Become the Answer AI Engines Give
Search is splitting into two jobs: ranking in Google and being the answer inside AI engines. Here is how we build service pages that do both.
Marketing Party
Blog
What we're watching in wellness marketing — written for multi-location operators, not subscribers.
The archive
Latest articles
Meta Ads7 min read
Meta Ads for Body Sculpting: The Offer Math That Makes Paid Traffic Work
Most body sculpting campaigns fail on offer and follow-up, not creative. Here is the math we run before spending a dollar.
GoHighLevel8 min read
One GoHighLevel Build, Every Service: How the Backend Should Be Wired
Most GoHighLevel accounts are a pile of half-built automations. Here is the architecture we use for multi-service wellness operators.
Multi-Location7 min read
Marketing 2 to 9 Locations Without Cannibalizing Them
What changes when one clinic becomes several: budget allocation, location pages, lead routing, and the reporting that keeps it honest.
Strategy7 min read
The Full Menu
Single-service marketing made sense when operators ran single-service clinics. Most wellness businesses today run multiple revenue streams — and the marketing has not caught up.
Operations6 min read
The Front Desk Is the Most Expensive Marketing Problem
How most med spas are losing more revenue at the front desk than they are gaining from ads — and why most agencies never see it.
Conversion5 min read
From 10 Percent to 65 Percent
What a flywheeling appointment request flow actually looks like, and what produces the difference.
Market6 min read
The Shift Coming for Wellness Businesses That Only Have One Revenue Stream
What the GLP-1 disruption is actually telling multi-service operators.
Practice6 min read
Built and Stay
What it actually means to retain a marketing firm proactively instead of reactively.
MedSpa Marketing15 min read
The Complete Guide to Local SEO for Med Spas
Master local SEO for your medspa with proven strategies for Google Business Profile, reviews, citations, and schema markup that drive more bookings.
Local SEO11 min read
Google Business Profile Optimization for MedSpas: 17 Tactics That Drive Bookings
Transform your Google Business Profile into a booking machine with these proven optimization tactics that increase visibility, calls, and appointments.
MedSpa Marketing10 min read
How to Get More 5-Star Reviews for Your MedSpa (Without Begging)
Build a systematic review generation engine that consistently delivers 5-star Google reviews while staying compliant with medical advertising regulations.
AI Automation12 min read
AI Appointment Booking for MedSpas: Complete Implementation Guide
Discover how AI-powered appointment booking automates scheduling, reduces no-shows, and converts more leads into paying clients 24/7.
AI Automation9 min read
AI Appointment Booking for CryoSlimming: Converting Cold Leads to Hot Appointments
Learn how AI-powered booking systems answer CryoSlimming questions instantly, qualify package buyers, and automate multi-session scheduling.
AI Automation10 min read
AI Appointment Scheduling for Body Sculpting Services: The Complete Automation Guide
Automate body sculpting bookings with AI that understands treatment differences, matches clients to services, and schedules multi-treatment packages.
Paid Advertising11 min read
Integrating Google Business Profile with Google Ads: MedSpa Guide
Maximize ad performance by connecting Google Business Profile with Google Ads for higher conversions, better local visibility, and lower costs.
Paid Advertising13 min read
Conversion Tracking for MedSpas: Meta & Google Ads Complete Setup
Master conversion tracking for lead forms, appointment bookings, calls, and directions to optimize ad spend and maximize ROI.
Lead Generation9 min read
Why Meta and Google Ads Conversion Tracking is Critical for MedSpa Lead Generation
Understand why conversion tracking is non-negotiable for profitable medspa advertising and the costly consequences of tracking failures.