12 articles on strategy and planning, part of the Med Spa Marketing hub.
Plan a full year of medspa promotions with this month-by-month marketing calendar, including offers, services to feature, and SMS and email send schedules.
Learn how medspa marketing should change from year one to an established clinic, with priorities, channels, budgets, and KPIs for every stage. Start today.
Learn how to market a new medspa before it opens with a 90-day pre-launch plan: build a waitlist, pre-sell founding memberships, and open fully booked.
Learn how to calculate patient lifetime value for your medspa, what LTV means next to CAC, and 12 proven ways to increase it with memberships and retention.
Learn the average medspa customer acquisition cost, how to calculate your real CAC, and 12 proven ways to lower it without cutting your ad budget. Start today.
Discover the medspa marketing KPIs that drive revenue, from speed-to-lead and show rate to CAC, LTV, and ROAS, plus a weekly dashboard you can use today.
See exactly how to split your medspa marketing budget by channel, with sample budgets from $3K to $25K and splits by clinic type, stage, and season. Learn more.
Learn how much a medspa should spend on marketing, with the 10% rule, a real $10,000 monthly budget breakdown, and how to scale ads using CAC, LTV, and ROAS.
Build a medspa marketing plan with this 12-month template. Discover the 7 acquisition pillars and retention campaigns that drive record months. Start today.
What changes when one clinic becomes several: budget allocation, location pages, lead routing, and the reporting that keeps it honest.
Single-service marketing made sense when operators ran single-service clinics. Most wellness businesses today run multiple revenue streams — and the marketing has not caught up.
What the GLP-1 disruption is actually telling multi-service operators.
Every article here is written for operators running more than one service line. A strategy call applies it to your numbers.
Free, 30 minutes, no obligation — you leave with a plan either way.