--- title: "What Actually Happens in a Discovery Call | Marketing Party" description: "And why it is not a discovery call." lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://marketing.party/#organization", "name": "Marketing Party", "url": "https://marketing.party/", "description": "A marketing firm for multi-location wellness and med spa operators. We build full-menu marketing systems that market every service, then stay to run them.", "email": "support@marketing.party", "telephone": "+1-346-517-7539", "areaServed": "US" }, { "@type": "WebSite", "@id": "https://marketing.party/#website", "url": "https://marketing.party/", "name": "Marketing Party", "publisher": { "@id": "https://marketing.party/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "https://marketing.party/blog/what-actually-happens-in-a-working-session", "url": "https://marketing.party/blog/what-actually-happens-in-a-working-session", "name": "What Actually Happens in a Discovery Call", "description": "And why it is not a discovery call." }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://marketing.party/" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://marketing.party/blog" }, { "@type": "ListItem", "position": 3, "name": "What Actually Happens in a Discovery Call", "item": "https://marketing.party/blog/what-actually-happens-in-a-working-session" } ] }, { "@type": "Article", "@id": "https://marketing.party/blog/what-actually-happens-in-a-working-session#article", "headline": "What Actually Happens in a Discovery Call", "description": "And why it is not a discovery call.", "image": "https://images.unsplash.com/photo-1517048676732-d65bc937f952?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80", "datePublished": "2026-07-17", "dateModified": "2026-07-17", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://marketing.party/blog/what-actually-happens-in-a-working-session" }, "author": { "@type": "Person", "name": "Chase Hanson", "jobTitle": "Founder, Marketing Party" }, "publisher": { "@id": "https://marketing.party/#organization" } } ] } ] --- ![](/assets/hero-bg-CrUhdveD.jpeg) [Marketing Party ![Marketing Party home](/assets/company-logo-CECwM8MT.png)](/) - Who We Work With - Services - [Blog](/blog) - [About](/about) Open main menu [Book a Discovery Call](/book-a-discovery-call) ![Small group seated around a wooden table taking notes during a strategy session](https://images.unsplash.com/photo-1517048676732-d65bc937f952?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) [Back to the Blog](/blog) Practice Jul 17, 2026 5 min read # What Actually Happens in a Discovery Call And why it is not a discovery call. ![Portrait of Chase Hanson](https://images.unsplash.com/photo-1472099645785-5658abf4ff4e?ixlib=rb-1.2.1&auto=format&fit=facearea&facepad=2&w=256&h=256&q=80) Chase Hanson Founder, Marketing Party Most initial conversations with a marketing firm follow the same format. The operator describes their business, the firm takes notes, and the firm produces a proposal that repackages what the operator just told them with a price attached. The operator has essentially written the proposal themselves. They just did not know it. A discovery call is not that. ## What we do before you show up When an operator submits a Full-Menu Snapshot, the homework starts. We go through the website — every service page, what it says, what it is missing, how it handles the conversion from interest to booking. We look at the navigation and what a new visitor experiences when they arrive. We look at the service mix and think about what a full-menu marketing system for that specific business would look like. We look at the paid media situation from the outside and where the organic gaps are. ## What happens in the session Thirty to forty-five minutes. Not a presentation, not a slide deck review — a conversation where we walk the operator through what we see. We show them what their website looks like to a patient arriving for a specific service, where patients are likely falling off, and what a system designed to catch patients across all their services would look like. The operator does not need to prepare anything. The preparation is already done. ## What does not happen No automated audit in PDF form. No generic report with a competitor analysis and a keyword list. No follow-up sequence sending three emails asking if you looked at the proposal. If the conversation reveals the fit is not right, we say so. If the business is not at a stage where a full-menu system is the right move, we say that too. ## Conclusion Submit a Full-Menu Snapshot. It takes about two minutes. We review it, do our preparation, and reach out with scheduling options. You show up. We show you what we see. ## Ready to Transform Your Marketing? Let's discuss how we can help you implement these strategies and drive real results for your business. [Book a Discovery Call](/book-a-discovery-call) ## Related Articles [ ![Marketing team working together at long desks in a loft office with laptops and headsets](https://images.unsplash.com/photo-1521737604893-d14cc237f11d?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) Practice ### Built and Stay What it actually means to retain a marketing firm proactively instead of reactively. ](/blog/built-and-stay)[ ![Clean treatment room in a medspa with a reclining chair, equipment cart and white cabinetry](https://images.unsplash.com/photo-1629909613654-28e377c37b09?ixlib=rb-4.0.3&auto=format&fit=crop&w=3270&q=80) MedSpa Marketing ### The Complete Guide to Local SEO for Med Spas Master local SEO for your medspa with proven strategies for Google Business Profile, reviews, citations, and schema markup that drive more bookings. ](/blog/local-seo-medspa-complete-guide)[ ![Open-plan office where colleagues review work on monitors at a shared desk](https://images.unsplash.com/photo-1556761175-b413da4baf72?ixlib=rb-4.0.3&auto=format&fit=crop&w=3270&q=80) Local SEO ### Google Business Profile Optimization for MedSpas: 17 Tactics That Drive Bookings Transform your Google Business Profile into a booking machine with these proven optimization tactics that increase visibility, calls, and appointments. ](/blog/google-business-profile-optimization-medspa) ## More from Marketing Party - [All Blog Posts ](/blog) - [How we work ](/services) - [Who we work with ](/who-we-work-with) - [Book a discovery call ](/book-a-discovery-call) ### Get blog updates What we're watching in wellness marketing — sent to operators, not subscribers. 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