--- title: "Strategy and Planning Articles for Wellness Operators | Med Spa Marketing | Marketing Party" url: https://marketing.party/blog/category/strategy-and-planning description: "12 articles on strategy and planning, part of the Med Spa Marketing hub: How multi-service med spas and wellness centers should plan marketing across every service — what to promote, in what order, and how one lead becomes a patient who uses three." lang: en --- # Strategy and Planning 12 articles on strategy and planning, part of the Med Spa Marketing hub. Image: Wall calendar with marked dates for planning seasonal med spa campaigns (https://images.unsplash.com/photo-1435527173128-983b87201f4d?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) Med Spa Marketing Oct 6, 202635 min read ### Medspa Marketing Calendar: Seasonal Campaigns Month by Month: https://marketing.party/blog/medspa-marketing-calendar Plan a full year of medspa promotions with this month-by-month marketing calendar, including offers, services to feature, and SMS and email send schedules. Image: Med spa owner reviewing growth plans with her team (https://images.unsplash.com/photo-1600880292203-757bb62b4baf?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) Med Spa Marketing Oct 6, 202614 min read ### Medspa Marketing for Year One vs. Established Clinics: What Changes and Why: https://marketing.party/blog/medspa-marketing-year-one-vs-established Learn how medspa marketing should change from year one to an established clinic, with priorities, channels, budgets, and KPIs for every stage. Start today. Image: Bright, newly finished med spa treatment room ready for opening day (https://images.unsplash.com/photo-1519415510236-718bdfcd89c8?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) Med Spa Marketing Oct 6, 202616 min read ### How to Market a New Medspa Before It Opens (A 90-Day Pre-Launch Plan): https://marketing.party/blog/market-new-medspa-before-opening Learn how to market a new medspa before it opens with a 90-day pre-launch plan: build a waitlist, pre-sell founding memberships, and open fully booked. Image: Happy returning client at a med spa front desk, representing patient lifetime value (https://images.unsplash.com/photo-1556742049-0cfed4f6a45d?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) Med Spa Marketing Oct 6, 202613 min read ### Patient Lifetime Value for Medspas: How to Calculate and Increase It: https://marketing.party/blog/medspa-patient-lifetime-value Learn how to calculate patient lifetime value for your medspa, what LTV means next to CAC, and 12 proven ways to increase it with memberships and retention. Image: Stacked coins and a growing plant representing lower patient acquisition costs (https://images.unsplash.com/photo-1579621970563-ebec7560ff3e?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) Med Spa Marketing Oct 6, 202620 min read ### Medspa Customer Acquisition Cost: Benchmarks and 12 Ways to Lower It: https://marketing.party/blog/medspa-customer-acquisition-cost Learn the average medspa customer acquisition cost, how to calculate your real CAC, and 12 proven ways to lower it without cutting your ad budget. Start today. Image: Laptop showing a performance dashboard with charts and key metrics (https://images.unsplash.com/photo-1460925895917-afdab827c52f?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) Med Spa Marketing Oct 6, 202617 min read ### Medspa Marketing KPIs: The 15 Numbers That Actually Matter: https://marketing.party/blog/medspa-marketing-kpis Discover the medspa marketing KPIs that drive revenue, from speed-to-lead and show rate to CAC, LTV, and ROAS, plus a weekly dashboard you can use today. Image: Marketing analytics dashboard with charts showing spend split across channels (https://images.unsplash.com/photo-1551288049-bebda4e38f71?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) ### Medspa Marketing Budget Breakdown by Channel: How to Split Every Dollar: https://marketing.party/blog/medspa-marketing-budget-breakdown See exactly how to split your medspa marketing budget by channel, with sample budgets from $3K to $25K and splits by clinic type, stage, and season. Learn more. Image: Calculator and budget spreadsheet on a desk for planning a marketing budget (https://images.unsplash.com/photo-1554224155-6726b3ff858f?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) Med Spa Marketing Oct 6, 202611 min read ### How Much Should a Medspa Spend on Marketing? (The 10% Rule + a Real Budget Breakdown): https://marketing.party/blog/how-much-should-a-medspa-spend-on-marketing Learn how much a medspa should spend on marketing, with the 10% rule, a real $10,000 monthly budget breakdown, and how to scale ads using CAC, LTV, and ROAS. Image: Open planner calendar on a desk, ready for a 12-month marketing plan (https://images.unsplash.com/photo-1506784983877-45594efa4cbe?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) ### How to Build a Medspa Marketing Plan (With a 12-Month Template): https://marketing.party/blog/medspa-marketing-plan Build a medspa marketing plan with this 12-month template. Discover the 7 acquisition pillars and retention campaigns that drive record months. Start today. Image: Modern wellness clinic interior with a bright open reception area (https://images.unsplash.com/photo-1497366216548-37526070297c?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) Med Spa Marketing Jul 22, 20267 min read ### Marketing 2 to 9 Locations Without Cannibalizing Them: https://marketing.party/blog/marketing-multiple-locations-without-cannibalizing What changes when one clinic becomes several: budget allocation, location pages, lead routing, and the reporting that keeps it honest. Image: Spa treatment table with a rolled white towel, a pump bottle of lotion, a lit candle and pink tulips (https://images.unsplash.com/photo-1540555700478-4be289fbecef?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) Med Spa Marketing Jul 17, 20267 min read ### The Full Menu: https://marketing.party/blog/the-full-menu Single-service marketing made sense when operators ran single-service clinics. Most wellness businesses today run multiple revenue streams — and the marketing has not caught up. Image: Black and white photo of a stethoscope resting alone on a flat surface (https://images.unsplash.com/photo-1505751172876-fa1923c5c528?ixlib=rb-4.0.3&auto=format&fit=crop&w=2400&q=80) Med Spa Marketing Jul 17, 20266 min read ### The Shift Coming for Wellness Businesses That Only Have One Revenue Stream: https://marketing.party/blog/the-shift-coming-for-wellness-businesses-that-only-have-one-revenue-stream What the GLP-1 disruption is actually telling multi-service operators. ## Put this to work in your business Every article here is written for operators running more than one service line. A strategy call applies it to your numbers. Download Free Medspa Growth Playbook: https://marketing.party/medspa-growth-playbook Book Free 30-Minute Strategy Call: https://marketing.party/book-a-strategy-call Free, 30 minutes, no obligation — you leave with a plan either way. Med Spa Marketing ## More in this hub - Conversion and Follow-Up 2 articles: https://marketing.party/blog/category/conversion-and-follow-up - Working With a Firm 2 articles: https://marketing.party/blog/category/working-with-a-firm See the full Med Spa Marketing hub (16 articles) (https://marketing.party/blog/medspa-marketing) ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://marketing.party/#organization", "name": "Marketing Party", "url": "https://marketing.party/", "description": "A marketing firm for multi-location wellness and med spa operators. 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